Secret Society Label
THIS LABEL IS ABOUT
A secret society born into a lifestyle brand.
NOMS are a family of character icons that value culture diversity, happy living and design. Each member has an identity and backstory— They are gamers, travelers and foodies who fancy tacos & limes, ramen, and ice-cream.
They’re inspired by influences of various cultures and movements /Anime /Día de los Muertos /Gameplay Narrative /Minimalist Iconography /Streetstyle Fashion /Music Festival Culture.
Who Are The Secret Society?
NOMS CELEBRATE DIVERSITY THROUGH INDIVIDUALITY
The icon that appears on all noms faces serves to represent a symbol of humanity being one regardless of their background.
They aim to connect the ambitious and curious bright minds who seek to mark the world a happy place; those who believe in meaningful experiences and deep connections; To become apart of the secret society.
There are no demographic or geographic definitions of the secret society. They are creative thinkers, positive explorers, curious innovators and individuals who do not fit into categories, labels, or stereotypes.